Wednesday, March 28, 2012

New App on Facebook Lets You Choose Enemies

There is a new Facebook app called EnemyGraph that allows users to designate other Facebookers, companies, brands, places, and anything else they choose as an "enemy". You can even make any page or group on Facebook an "enemy".

Most social networks attempt to connect people based on affinities, such as you like a certain band or film so you think "I like them, therefore we should be friends." But people can also become connected through things they dislike. (If only there was a "dislike" button.) Alliances are created, conversations are generated, and friendships are enhanced.

Facebook usually runs queries to find affinities. EnemyGraph runs dissonance queries. So, say you put on your profile that you "liked" the Robert Pattinson Fan Page. If one of your friends had declared them as an "enemy" then that "dissonance report" will show up in the EnemyGraph app. In other words, the app will point out a difference you have with a friend and offer it up as a potential conversation, instead of focusing on your similarities.

Relationships aren't always built on similarities; differences are also important. EnemyGraph is a neat new app on Facebook that enhances social interaction. One user described EnemyGraph as a way to "interact with your friends over common enemies...creating alliances based on shared animosities."

Although, one thing this app needs to be careful of is making sure this negativity doesn't take over Facebook. For example, students using this as a chance to bully others and create ways to humiliate others. This could easily become a sick tool to create a lot of unwanted drama.


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